Samuel Adams Boston Lager Remastered: The Boston Beer Co. Debuts Brighter Take on a Craft Beer Classic

The Boston Beer Company, known for its pursuit of excellence in brewing, has elevated its flagship beer – Samuel Adams Boston Lager – to new heights. With a remastered version that offers a smoother and brighter taste (fittingly called Samuel Adams Boston Lager Remastered), The Boston Beer Co. has set its sights on reigniting the American craft beer revolution.

Despite the original Boston Lager's long-standing success as "Best Beer in America" four years in a row at the Great American Beer Festival following its debut in 1984, The Boston Beer Company is dedicated to continuously improving all its beer – including its flagship, which launched the craft beer revolution. The recipe remains the same, with the use of Founder and Brewer Jim Koch's great-great grandfather's original mid-19th century recipe. The brewing process, however, has been updated to incorporate a traditional German practice of biological acidification, which results in a brighter, more approachable beer.

"We like to say we know there's a perfect Boston Lager out there … we just haven't made it yet," said Koch in a press release. "With Remastered, we're one step closer to perfection. We cleaned up the brewing process to create an easier-drinking profile, giving it an extra sparkle that drinkers will savor. Any time you crack open a Boston Lager you know you're going to enjoy a rich, full-flavored beer. When you first crack open a Boston Lager Remastered, you might say, 'this is the best Boston Lager I've ever had.'"

Quality is at the forefront of the brand's priorities, with Koch personally tasting each batch of Boston Lager to ensure it meets the brand's high standards – including the batches of the new Remastered. Utilizing only the finest ingredients, Samuel Adams Boston Lager has maintained its perfectly balanced and complex taste for nearly 40 years.

To celebrate the launch of Boston Lager Remastered, The Boston Beer Company will unveil a new TV commercial during Super Bowl LVII, titled "A Brighter Boston." The commercial is a playful love letter to the city of Boston, featuring celebrity cameos (such as beloved comedian Lenny Clarke and retired Boston Celtics legend Kevin Garnett), humorous vignettes and plenty of "Easter eggs" that pay homage to the quirks and uniqueness of the city and its people. The commercial was filmed in various locations throughout Boston and features a predominantly Boston-based cast and crew.

A 60-second extended cut of the commercial can be found here, with a 30-second version airing during the Big Game on February 12 in select markets including New York, Phoenix, Cincinnati, Philadelphia, Atlanta and, of course, Boston.

Samuel Adams Boston Lager Remastered is the result of The Boston Beer Company's continued commitment to delivering better beer. With a brighter, smoother taste and a new commercial that celebrates the city of Boston, Remastered should provide a new angle on an already beloved beer to craft beer fanatics.

FIND SAMUEL ADAMS BOSTON LAGER REMASTERED NEAR YOU

Drinkers nationwide can now find Boston Lager Remastered in their area by visiting samueladams.com/find-a-sam.

ABOUT SAMUEL ADAMS

Our passion for never settling, and brewing quality, flavorful beers started with our founder, Jim Koch. He brewed the first batch of Boston Lager in his kitchen – a recipe that belonged to his great-great-grandfather that he found in his father's attic back in the early 1980's. Today, Samuel Adams is one of the world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. For mor more information, visit www.SamuelAdams.com, join us at a taproom in Jamaica Plain, Boston or Cincinnati, or follow @SamuelAdamsBeer.

ABOUT THE BOSTON BEER COMPANY

The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider, Dogfish Head Brewery, Hard Mountain Dew and Sauza Agave Cocktails as well as other craft beer brands from Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.