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Festbier: A Lighter, Brighter Oktoberfest Classic

Festbier: A Lighter, Brighter Oktoberfest Classic

Festbier is a German-style lager that is traditionally served at Oktoberfest celebrations. Learn about its history and what sets it apart from other lagers.

Festbier: A Lighter, Brighter Oktoberfest Classic

Festbier, a celebrated style of German lager that is served during Munich's famed Oktoberfest, carries with it a rich history and a unique character that embodies the spirit of Bavarian festivals. Its roots are deeply entwined with tradition, and its evolution tells a story of cultural heritage, seasonal celebrations and a deep-seated love for finely crafted brews

Here, we will cover everything about the Festbier style including its origin and history, characteristics, flavor profile, attributes, how to serve, food pairings, popular and best brands around the world and in the U.S., a customized recipe and FAQs.


The Origin And History Of Festbier

Festbier, also known as Oktoberfest, Wiesn or Festibiere, is a traditional German beer style closely associated with Oktoberfest, the world-renowned beer festival held annually in Munich. Its origins and history are deeply intertwined with the development of Oktoberfest itself and the evolution of beer styles in Bavaria.

Oktoberfest Beginnings (1810)

The roots of Festbier are linked to the first Oktoberfest, held in October 1810 to celebrate the marriage of Crown Prince Ludwig (later King Ludwig I) to Princess Therese of Saxony-Hildburghausen.

This event was marked by horse races, feasting, and, of course, beer. The beer served at this early festival was similar to the Märzen style, a stronger, amber-colored beer brewed in March and stored for consumption in the fall.

Märzenbier Influence

The original Oktoberfest beers were variations of Märzenbier, which was darker, maltier and had a higher alcohol content than typical lagers. Märzen was brewed in the cooler months of March (März in German) and stored in cool cellars or caves during the summer. This beer became a staple at Oktoberfest in the 19th century.

Shift from Märzen to Festbier (1970s)

In the 1970s, Oktoberfest saw a significant change in the type of beer being served. The traditional Märzen, while popular, began to be replaced by a lighter, golden-colored lager, now known as Festbier. 

This change was driven by the desire for a beer that was easier to drink in larger quantities, as Oktoberfest had grown into a massive event attracting millions of visitors.


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