190 Years of Waldhaus: The First German Traditional Brewery in Web3

The award-winning Black Forest private brewery Waldhaus is setting sail towards the future. As the first traditional German brewery and one of the first in Europe, Waldhaus is entering Web3. For its 190th anniversary, it is launching its own 3D NFT collection with 190 digital collector's items with scintillating benefits for NFT holders under the sub-brand "Waldhaus ONE." The strategy seems to be working: Almost 20% of the sales value was generated in the first 24 hours after the launch. 

Metaverse, Web3 and NFTs have been the buzzwords of the past few months. They not only open up a new digital dimension but also an attractive market and branding platform for companies. As the first German traditional brewery and one of the first beer brands ever, Waldhaus is now bringing its own 3D NFT collection to the market, positioning itself as an agile mover in the marketplace. The private brewery from the southern Black Forest has always stood for excellence, quality and innovation. For its 190th anniversary this year, it is expanding its broad range of award-winning beers with NFTs - limited digital collectibles in Web3 - all built around the world’s favorite drink. 

Exclusive NFT collection with animated Waldhaus beers 

In collaboration with the branding and digital agency W3 digital brands from Konstanz, the brewery is launching its own 3D NFT collection on the digital marketplace OpenSea under the sub-brand "Waldhaus ONE." This is accompanied by a specially created microsite and an attention-grabbing social media campaign. Under the motto "Be ONE of 190", 190 NFTs with the first drop can be purchased to coincide with the 190th anniversary. The five different versions with varying rarity values show an artfully animated Waldhaus bottle that shatters into hundreds of pieces, is enveloped in a green mossy cloak, or bounces elastically up and down like a rubber ball. 

Creating brand enthusiasm in Web3 

"We have an extremely strong community," says Dieter Schmid, CEO of Waldhaus. "This is not only reflected in sales figures but also in engagement on Instagram, for example. Some fans even go so far as to get Waldhaus logos tattooed on themselves. They not only drink our beer, but they also identify with the brand. The 190 years of Waldhaus only became possible because of them, and we would like to express our gratitude with a digital offering that allows our fans to share in the Waldhaus experience.” 

Depending on the rarity of the NFTs, buyers will not only receive a place on the whitelist and thus the right to pre-purchase the next drop, but will also enjoy additional benefits such as attractive beer packages, exclusive VIP tickets for Waldhaus events, or even a year's supply of beers from the Black Forest brewery. And with increasing demand, the investment can be worthwhile in the long run. 

You can access the microsite at: nft.wald.haus. 

About Waldhaus: 

Founded in 1833, the privately owned Waldhaus brewery is one of the smaller breweries in Germany with over 100,000 hectoliters of beer output per year and 60 employees. They adhere to a fair and consistent company philosophy, high-quality ingredients, and sophisticated craftsmanship. Unlike 98 percent of German breweries, they still use natural hop cones, achieving an incomparable aroma. The continuous healthy growth and over 900 national and international awards received in recent years attest to their success. 

About W3: 

W3 digital brands is a 25-person digital agency located in Konstanz at Lake Constance. Founded in 2018, the customer portfolio includes companies of all kinds, from B2C to B2B, from hidden champions to global players. With their digital DNA and simultaneous understanding of the "old economy," W3 connects both worlds and develops sustainable brand strategies, designs, and digital solutions for successful brand communication in the digital age. With their in-house consulting and implementation expertise in the areas of NFT, cryptocurrency, and metaverse, W3 is one of the few and one of the first full-service agencies in the German-speaking region. For more information, visit w3-digitalbrands.com.