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Everyone knows that if you want to drink cheaply, the best time to show up at your favorite bar is during happy hour. Usually timed between the lunch and dinner rushes, happy hour – which may or may not actually be an hour in length – is a period when restaurants and bars offer reduced-price drinks and appetizers to encourage customers to come in when business would otherwise be slow.
There’s a good chance that some of the restaurants and bars in your local community advertise their happy hour specials on the radio – $2.00 draft beers, $4.00 well drinks and so on.
Hearing those ads might leave you with a question: What, exactly, is a well drink at happy hour? That’s what you’re about to learn.
When you order a well drink, it simply means that you’re ordering a cocktail without specifying the brand of liquor used to make it. If you ask the bartender for a vodka and tonic, for instance, you’re ordering a well drink. If you order a Grey Goose and tonic, on the other hand, that’s not a well drink because you’re asking for a specific brand of vodka. When you specify the brand you want, that’s called a “call drink.”
The term “well drink” comes from the fact that the area immediately in front of the bartender has a well that holds several bottles of the most commonly used liquors such as vodka, rum, gin, tequila, whiskey and a few popular mixers like bitters and triple sec. Because the well offers quick access to these bottles, a good bartender can mix well drinks extremely quickly. Between the quick preparation times and the fact that well liquors are usually lower-cost brands, well drinks tend to be very profitable for bars and restaurants. Hence, they can offer those drinks at reduced prices and still earn plenty of money.
Typically, well drinks are simple mixed drinks that are extremely quick to prepare because they require only two or three ingredients plus an optional garnish. Some of the most common well drinks include:
To spice things up and stimulate buying, it’s common for bars to stock their wells with fresh ingredients like citrus peels or freshly squeezed fruit juice. If your favorite venue is offering an unusual well drink as a special, you’ll probably see it advertised behind the bar.
The liquor brands that a bar carries in its well can vary depending on the bar’s prices and what the customers expect. In many cases, a bar will stock liquors in its well with wholesale prices around $6-10 per bottle. In other cases, the prices may be as high as $20. Typically, the cost of the alcohol comprises just 5-10 percent of the price of a well drink outside of happy hour, so a bar’s prices can give you an idea of what kinds of brands to expect. If a well drink has a price of $4-6 outside of happy hour, you can assume that the liquor costs around $10 per bottle or even a little less. You can also just ask the bartender what’s in his or her well.
Here are a few of the liquor brands that you can expect to see in a bar’s well depending on that bar’s price range.
Bottom-Shelf Well Brands
Middle-Shelf Well Brands
The best thing about happy hour is definitely the low-cost drinks, and the second-best thing is the cheap food. In many cases, bars and restaurants will even offer some happy hour food-and-drink combos at appealing prices to increase customer spending. Since well drinks are so profitable, there’s plenty of room for venues to be flexible with their food prices. Here are a few of the best refreshments to enjoy with well drinks – and if you vape, don’t forget that a great e-liquid can also pair perfectly with your favorite potent potable. This site maintains a list of some of the best vape pens on the market today.