How Self-Serve Breweries Are Revolutionizing the Restaurant Industry

The bar and beverage industry is quickly changing due to the popularity of self-service beer walls. Many proprietors are keen to include these unique serving walls to help them provide superior service and a unique customer experience.

Self-Service beer walls have been a popular standard at festivals and significant arena events but have quickly been adopted into the retail restaurant scene. Owners are eager to take advantage of having a beer wall selection for their clients.

Across the world, from Boston to Bogota, breweries and pubs are using these walls to advertise their establishments. You may see an ad for Autoservicio de cerveza! Ven a uno de los mejores bares en Bogotá! These exclusive serving devices are helping restaurant owners stand out from the crowd.

How Does It Work?

With a self-serve beer wall, it’s more than just a free for all. Customers are given a magnetic swipe card that is used at the taps. They are charged for every ounce that they pour, including accidental overpours. This helps to minimize product losses for owners. After they have consumed the equivalent of two large pints of beer, a server is mandated to check on the customer to evaluate if they can keep drinking or if they will be cut off due to intoxication.

Benefits Of Self-Serve Beer Walls

Convenience

The convenience factor is twofold. Both servers and customers will enjoy the experience of a self-serve beer wall. Servers can focus on the needs of their guests with more efficiency and fewer trips to the taps for refill drink orders. Plus, the customers often get a kick out of being able to pour their beer when they want it.

Consumption Monitoring

Monitoring your customer's alcohol consumption can be challenging when you have a bar with multiple taps and bartenders. In a party of guests, it’s not always the same person making the drink orders. With a self-serve system, you can only get one drink at a time, and once you fulfill a certain amount of ounces, your card will be suspended until you receive approval from a server to pour more. This helps bar owners to take more responsibility and action on behalf of their customers.

Less Waste

When an employee wastes beer, it is at the owner's cost. With a self-serve beer wall, the customer pays for the loss of beer. For example, if a bartender overpours, it would cost the owner the loss of product. When a customer overpours, they are still paying for every ounce that comes out of the tap, regardless of whether or not it made it into a pint glass.

Faster Service

You could spend 5-10 minutes waiting at a busy bar for service at a traditional bar. When you use a self-serve beer wall, you must register for your magnetic swipe card and head to the taps. This freedom allows you to get your drinks when you want them with minimal wait time.

As the technology behind self-service drink walls improves, more businesses will want to invest in this unique and customer-pleasing equipment for their establishments.