Shiner Beer Unveils Exciting Non-Alcoholic Venture with Rode0 Series

In a groundbreaking development, Shiner Beer, the beloved Shiner, Texas independent brewery renowned for its iconic Shiner Bock, is making waves with its inaugural foray into the non-alcoholic domain with the introduction of the Shiner Rode0 series. The maiden release, Rode0 Golden Brew, is set to grace shelves just in time for Dry January, signifying a momentous leap for the brewery. With plans for an expanded Rode0 line featuring more non-alcoholic brews in 2024, Shiner is poised to revolutionize the non-alcoholic beer landscape.

Crafted with an ABV of less than 0.5 percent, Shiner Rode0 Golden Brew mirrors the classic American lager style. This light, invigorating beverage boasts a harmonious blend of crisp and malty notes, complemented by subtle esters and a mild hop profile. Shiner's signature taste and aroma remain intact, delivering a delightful experience even without the presence of alcohol.

The decision to venture into non-alcoholic brewing comes on the heels of a notable surge in non-alcoholic beer sales, with Texas witnessing a remarkable 17% increase and the U.S. experiencing a 23% surge in 2023 compared to the previous year (IRI: 7/16/2023). Fueled by this growing demand, Shiner recognized an opportunity to cater to consumers seeking high-quality non-alcoholic alternatives. The Rode0 collection is set to expand further in the coming year, starting with the introduction of a red amber non-alcoholic beer.

“Fans of Shiner have consistently requested non-alcoholic options to complement our more traditional beers,” says Tom Fiorenzi, Director of Brewery & Distillery Operations. “We’re proud to introduce the first of three non-alcoholic brews to our fans. Brewed using the same method as our iconic Shiner beers, the Shiner Rode0 line is authentically Shiner, just without the alcohol.” 

This strategic move aligns with Shiner's commitment to innovation and adaptability. Recent additions to their diverse portfolio include the TexHex IPA line, featuring cactus water infusion, and the inauguration of a craft spirits distillery open to the public. Those eager to explore the Spoetzl Brewery and Distillery can partake in tours available seven days a week. For additional details, visit https://tours.shiner.com and stay tuned for more exciting developments from the ever-evolving Shiner brand.