Highland Brewing Co. Debuts Rebrand

Highland Brewing Co. has debuted a brand refresh that has changed its logo as well as all branding on its highly regarded beers.

The Asheville, North Carolina-based brewery has also refreshed its taproom, and will host an event in honor of this news. Here is the full release from the brewery, including a video highlighting the changes the rebrand has wrought:

It has been a 24 year journey and Highland has reached its next milestone, a complete refresh of our packaging and Tasting Room! Our new look channels our mountain roots and our place as Asheville's pioneering first craft brewery. 
 
Join us to celebrate this momentous change at our Grand Re-Opening party on February 23rd in our Tasting Room. There will be live music all day from Mark Shane, Woody Wood & Mike Rhodes, and All The Locals.
 
And, of course, BEER! Check out this killer taplist we've put together for the party:
 
-Little Hump Spring Ale (First time brewed since 2015!)
-Razor Wit Belgian Wheat (First time brewed since 2014!)
-AVL IPA (Our newest year-round beer!!)
-Cold Mountain (Nuff said)
-Imperial Cold Mountain (Ditto)
-Black Watch (Mo' chocolate, no problems)
-Drew's Scotch Ale (Our latest Brewer's Beer!)
-Dr. Drei and the G-Funk IPA (Another Brewer's Beer and Highland's first ever Brett brew!!)
-Vintage 20th Anniversary Scotch Ale (Now this is a throwback!) ​
-FRANK (Imperial Stout with French broad chocolate, blueberries, and vanilla)

A Message From Leah
 
"We did it! After a deep dive into our identity with ourselves and our fans, we realized we are truly pioneers - continuous creators, inspired by the spirit of the Scots Irish, bent on brewing quality beer, and proud of our home. We are still Highland and always will be. The brand honors our roots and nods to the innovative spirit at our core."