Start 14-Day Trial Subscription
*No credit card required
German Brewery Revolutionizes Beer Industry with Powder Beer
German brewery Neuzeller Klosterbräu has invented a powdered beer that can mimic the look of beer on tap just by adding water.
Beer lovers, get ready to witness a game-changing invention that is set to revolutionize the way beer is made. Neuzeller Klosterbräu, a German brewery with almost 500 years of experience in the industry, has invented a powdered lager that can almost mimic the look of beer on tap just by adding water. The powder is set to help reduce the heavy carbon footprint that beer exports generate.
By adding a couple of spoons of powder into a glass, beer enthusiasts can make their favorite drink without having to open the fridge. The miraculous creation intends to reduce transport weight by 90 percent by removing the extra weight created by glass and water. One 355ml bottle is equivalent to .8 miles of driving.
Currently, the powder creates a non-alcoholic beverage, but Neuzeller Klosterbräu's general manager, Stefan Fritsche, said that an alcoholic version would be available soon, which he hopes to export globally. The beer connoisseur claims that his product tastes "just like normal regular beer," according to a New York Post article, and its appearance also looks similar to a typical carbonated beer as it foams up once mixed.
In addition to its cherry beer, anti-aging beer, and ginger beer inventions, Neuzeller Klosterbräu has over 40 more beverages in the process of being invented, indicating that the possibilities of creating new beers are endless.
Mr. Fritsche's uncanny ideas stem from a simple question he asks himself each morning: "How can I destroy my own company?" If Neuzeller Klosterbräu's powder lager does make it to bars and restaurants, the powder would likely be added to a bottle in-store before being filled up with water to serve to diners.
The creation is the first of its kind globally and differs from other powdered beers as it's carbonated. Neuzeller Klosterbräu is known for its innovative ideas, originality, and age-old recipes and has distributors worldwide. Get ready to experience the future of beer with Neuzeller Klosterbräu's powdered lager.