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Dogfish Head Craft Brewery, a renowned name in the craft beer industry, is thrilled to introduce its latest creation, Asteroid City Lager. This crisp and nifty lager is brewed in celebration of the highly anticipated film Asteroid City, directed by the visionary Wes Anderson. Set in a fictional American desert town in the 1950s, the movie tells the captivating story of a Junior Stargazer/Space Cadet convention that faces extraordinary disruptions.
Asteroid City Lager goes beyond sharing a title with the film; it embodies the compelling and unique design aesthetic of Asteroid City. Just like the movie, which offers a layered and rich take on science fiction, this beer provides a stratified, Earthy twist on the classic lager's light and refreshing flavor profile.
Crafted with regeneratively grown pilsner malt, Tuxpeno corn malt, and Zuper Saazer hops, Asteroid City Lager boasts subtle notes of savory corn and a delightful hint of wild blossoms and herbs. To pay homage to the film's 1950s setting, the beer is finished with a mid-20th century Pennsylvania lager yeast. Notably, the label of this exceptional brew features artwork developed in collaboration with Wes Anderson himself, showcasing one of the film's most captivating images—a billboard advertisement for a billboard advertisement.
“The magical, whimsical worlds Wes Anderson has created in his movies have been touchstones for our off-centered brand throughout the years,” said Dogfish Head Brewer & Founder, Sam Calagione. “From the playful and colorful design of our canal-front hotel, the Dogfish INN, to the vibrant and refreshing vibes of this Asteroid City Lager beer, Wes’ work inspires us, and this collaborative beer is a liquid celebration of this new frontier Wes and the entire team behind ‘Asteroid City’ have created.”
Fans eagerly awaiting the release of Asteroid City will have the opportunity to enjoy Asteroid City Lager during select screenings at Alamo Drafthouse locations across the country. New York City, Austin, and Denver are just a few of the cities where guests can savor this unique brew. For an immersive experience, moviegoers can indulge in one of Alamo Drafthouse's Asteroid City Chili Supper Screenings, featuring a custom pre-set menu with chili, hotdogs, grilled cheese, themed popcorn, and, of course, Asteroid City Lager. Tickets for Alamo Drafthouse screenings of Asteroid City are available for purchase at www.drafthouse.com/show/asteroid-city.
Beyond Alamo Drafthouse, Dogfish Head's coastal Delaware locations and select regional retailers, such as Eataly NYC Flatiron, will offer Asteroid City Lager on draft and in 4pk/16oz cans. Whether you're a craft beer aficionado or a fan of the film, this unique brew is not to be missed.
To learn more about Dogfish Head and Asteroid City Lager, please visit www.dogfish.com. For information about Asteroid City, including release dates and details, check out www.focusfeatures.com/asteroid-city. Get ready to embark on a flavor journey that intertwines cinema and craft beer like never before.